Graphic designer, Knysna Garden Route. To create a brand for a company is to create not just a logo but their image and to promote that image with campaigns and visuals. Working in branding allows a graphic designer to get involved with many aspects of the industry, from logo design to advertising to copywriting and slogans.

The goal of a brand is to make a company unique and recognizable and to project the desired image that the company wishes to portray. Over time, a brand can make a company a household name and be identifiable by a simple shape or color.

To create a logo and a brand for a company, a designer needs to fully understand the goals of the organization and the industry as a whole. This research and base knowledge can be used to work with designs to create the appropriate materials to represent that company. I work on logo design and branding for clients in the Garden Route, Cape Town, George and Knysna.

As a graphic designer working in branding, my graphic design requires a broader focus as I may not simply be designing websites or brochures, but instead working on an entire campaign and ensuring the consistent message reaches the various media.

Design elements of a branding campaign:

Logo design
Business card design
Letterhead design
Packaging
Copywriting
Advertising design
Typeface design
Marketing

Colin Stephenson is an experienced graphic designer providing logo design, professional photography, publications, brochures, business cards, annual reports, advertising, packaging and web development. The graphic design studio is based in Knysna in the Garden Route, Western Cape. As a result, we service clients from George Mossel Bay, Oudtshoorn, Knysna, Plettenberg Bay, including Cape Town and Johannesburg.